YouTube is the most popular video site as well as other search engines in size, behind Google, which is usually its parent company. According to recent data, the YouTube views per month more than four billion hours of video, and because it is increasingly used to deliver business Web traffic, sales and brand enhancement, is the right time to get a little more familiar with YouTube and learn how you can improve your channel .
Using analytical tools get much better insight into what is happening on your site and content with this information you will be able to certainly much better to analyze your options for monetization.
YouTube Analytics is an analytical tool that gives you a better insight into some very important fields, including who your audience is, what are your videos popular with audiences, and more.
Know your audience
One of the fundamental features of the tool to analyze the demographics that offers a better picture of your YouTube audience. By studying their demographics, you can get a clearer picture of your target users group you attract. The analysis of these data, you can better understand your audience and adjust your content so that more appropriate for your audience.
What video content your audience most viewed
Under "Views Raports" (reports on inspections of video) card, it is possible to see that your videos fare best among the audience. If you experiment with different ideas, you'll get a much better idea of what your audience responses. You can check the estimate of minutes watching as the assessment of the views that can be monetizing.
Under the "Audience Retention" (audience retention) card it is possible to see that your videos are the Most Popular, find out the average time that the viewer is watching and the point where they stop to watch your video. Under the "Engagement Raports" (reports of engagement), you can see which videos have achieved the highest audience engagement, which videos are most shared and discussed.
The usefulness of these tools can not be exaggerated. You can apply these results and improve the quality of your videos so that they are as concise as possible in order to view and share the widest possible audience.
The monetization of video
It should be noted that good YouTube channels usually run out of pure passion and not from trying to cash in on YouTube.
To build a YouTube channel with a large number of followers takes a lot of time and work, but once you gain a steady growth of followers and views, needs to start thinking seriously about because you can not achieve with video on YouTube.
There are a number of Ad formats that will help in the monetization of your videos and experimentation can detect those that provide the greatest return.
YouTube Analytics
The first time you access YouTube Analytics on the preview page will be welcomed with a presentation of all the activities of your channels over the past 30 days. It is quite possible to base its future strategy only on this view because almost all of the important information contained in it.
Reviews, assessments minutes of viewing, earnings, engagement, the most viewed videos and demography. Provided a good view, however, chances are you'll want to go even a step further and see what areas you can improve. Clicking on any of the metrics that are here will take you to that specific report that you can look a little further.
All in all, YouTube Analytics can be divided into three distinct areas:
1.Views
2.Engagement
3.Earnings
Filtering data
Before you proceed to mention a handy tool located at the top of the screen and which is used for filtering data. The tool is very useful for narrowing down the number of videos you analyze. The main part of the video you can filter by, geography, and other dates. It can be used for any part, so if you enter keywords in any of these parts, you will be presented with several different options that you can finish, so to simplify finding the videos.
Also, most reports using graphs for easier presentation metrics. Data can check on a daily, weekly or monthly basis.
Report on the Video Preview
Views videos are basic metrics that need to be measured for success. The report on inspections videos not only will you be able to see how many hits they get your videos but you will be able to see how many of these views is monetizing. Also, you can see the estimated number of minutes that users spend watching your video.
It should be noted that the term "video review" means when a user wants to view the video, so that if the video is set to autoplay, and someone looks at him, it will not count as an overview. Perhaps more importantly, you can find out where they come from your views and how they receive daily. It is very useful to know where you got the largest number of hits, especially if your content is aimed at local audiences. So for example, if you have a high rate of viewers in the United States and you are based in Europe, you can make slight adjustments to its content, so that more fits this demographics.
The section on which you need to pay most attention to the "Audience retention" (Relative audience retention). Here you will see how your videos are good at attracting the attention of your audience. Absolute audience retention shows the preview video at any time as a percentage of the number of views at the beginning of the video. Relative audience retention prekazuje how well your videos retain viewers compared to other YouTube videos of similar length. The greater the number, the more viewers watch your video.
Although it is not possible to get a perfect 100%, you should weigh the average percentage of video views of say 60%. There are two ways with which you can ensure that this percentage is as high as possible. The first is to ensure that all content that appears on your YouTube channel is sufficiently interesting to viewers watch to the end. The second method is that your videos are short, as short video, the greater the likelihood that somebody will look to end.
Report engagement
Your analytics certainly should include the social side of your video. This section refers to how many people subscribe to your videos, the ratio Like and dislikes, favorites, comments, and sharing. Measurements in this section are relatively simple, although there is a part where you have to pay most attention to the notes (annotations). Here you will see the conversion rate of clicks and the closing rate video (note the percentage of impressions that were closed by the viewer).
Engagement has become a very important feature of the new look thanks to the YouTube recently introduced. In addition to the enhanced interface which now looks much better for viewers and content producers, YouTube now puts emphasis on the importance of subscribing to channels, so now we have a video subscribe button directly below. This setup button for subscription at the center should help the growth of the original channel and growth of content.
Report of Earnings
Of course it takes time and quality content to become popular YouTube and then you could expect good earnings from YouTube. The average salary in 1000 the most popular channels is $ 23,000 per month. Earnings comes from advertising, so it is possible to live on the earnings from YouTube, but to get to that point you need to invest a lot of effort.
It should be noted that the ads on the most popular video platform show only those who allow it so you have to have a very large audience to be able to count on good earnings.
When your videos start to get some more attention, it will be very useful to spend a little time to analyze the effectiveness of ads. You will be able to analyze earnings by CPM model. In the beginning, you should activate all types of ads since the ads will be shown at the bottom of the video, so you'll easily be able to see how well they perform different ad formats.
Activating monetize
To activate monetize on your account, you must go to "Video Manager" section of your account and choose that you want to monetizing your video by clicking on the "$" symbol. Here you select the ad format that you want.
If you have an AdSense account, you can connect it to your YouTube account in order to simplify the payment. YouTube will pay out earnings from advertising when it reaches a certain amount (usually $ 100).